Paul Morelli is a fine jewelry maker from Philadelphia. The brand campaigns focused on powerful women and the embodiment of American Luxury. The scope of the work included print layout and production for Paul Morelli's magazine and newspaper ads running weekly in the New York Times as well as digital creative, including, banner ads, social media content, and email blasts for numerous campaigns. My role also included design through to production for the full line of brand packaging, in addition to updating and managing their e-commerce products, and designing campaign visuals for the website.
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