overview
25 Lusk is a unique restaurant and event space located in San Francisco. For a full re-branding project, I was asked to establish individual identities for each of their three venues: the main dining room, their lower level lounge, and the newly added rooftop bar, as well as creating a new brandmark for 25 Lusk itself.
Set in a historic meat-packing warehouse, there is an overwhelming presence of brick and exposed timber throughout. Taking a cue from the surrounding repurposed wooden beams, a wood grain graphic was created and implemented as a subtle nod to the award-winning architecture.
